Research On Customer Service Marketing Strategy Of Hohhot Mobile Group In Inner

In May24,2008, the promulgation of the "on deepening the reform of telecom system notification" marks the launch of the third time the telecom industry restructuring. In the same year on October14, the national has three full business operators at the same time. They are China mobile, China telecom and China Unicom. The competition more intense than ever before. Group clients, family and individual customers customer segmentation concept has also been more specific.In the three telecommunication customer segments, group clients belong to high value customers. Because of the group clients not only can bring significant economic benefits for the operators, more of it brings brand influence and industry demonstration function of value-added benefits. As the domestic telecommunications industry competition, group clients become the focus of all the operatorsThis study aimed at Inner Mongolia Hohhot mobile group customer market, and make the macro, meso and micro three levels of research and analysis. Integrated use of PEST analysis, porter five model analysis and SWOT analysis method to realize the above three aspects of research. Through the above analysis summary of the system, and obtained the Hohhot in Inner Mongolia mobile companies in the group client market present situation and existing problems. And combined with classic service marketing theory and practice both at home and abroad put forward the corresponding solutions. Strive to make the results to the Hohhot mobile group customer service development provides a good reference for marketing practice.