Research On The Development Strategy Of Heilongjiang Unicom Branch

The formation of competition in telecom industry market of China, virtuallyincreased the operators`operating pressure, and this makes them be ahead ofcompetitors in the aspects of technology, business and service. The degree ofcompetition of the telecom market in Heilongjiang with the pattern of change is alsogrowing, forcing the Heilongjiang Unicom to take measures to enhance the strength ofthe company. The main content of this paper is facing such an external developmentenvironment; Heilongjiang Unicom can take what kind of strategies based on itsstrengths.This paper firstly introduces the related theories of enterprise strategic managementand the main research methods, and according to the theories, it first analyzesHeilongjiang Unicom’s external environment from two aspects of macro environmentand industry environment, and then the internal environment. Next the paper workedout the main development strategies with the using of SWOT analysis methodcombined with the company’s development goals that the. A specific recommendation atthe end of the article is mainly about to the strategy proposed measures to ensure theimplementation.