An Analysis Of The Development Path Of New - Type Welfare Enterprises Under The Condition Of Market Economy

Welfare enterprises, by the early production units of the welfare of the era of planned economy gradually transformed into one of the main ways to absorb employment for disabled people after decades of development, which not only guarantee the basic life of disabled people, improve the status in family and society for the disabled, give the disabled full opportunities to develop their wisdom and ability, share the achievements of social development, and also reduce the financial burden of government and promote the development of the economy. According to incomplete statistics, there are about more than thirty thousand social welfare enterprises in the urban and rural areas, the number of disabled employees about600000people. While the development of welfare enterprises experienced a sharp contraction in the90s, after entering the21st century, gradually enter into the posing development, welfare enterprises had achieved great progress, but there are still many problems. The old management concept and mode, the increasing labor costs, the relative single preferential policies and some discrimination phenomenon in the society is also very unfavorable to the development of welfare enterprises.This article selects Nanjing S blind massage parlor as research samples and welfare enterprises as the research object. As the largest blind massage parlors in JiangSu province, Nanjing S massage parlor always absorbs a lot of employment for the disabled. Its successful development is not only a model of the whole industry, also attracted many provinces of disabled persons’ federation and civil affairs departments to visit and study. It is strong representative.Through the combination of participatory observation and interview method, this article studies the basic operating conditions, enterprise management mode and the enterprise internal on the employment of the disabled, and also emphatically analyses the old and new welfare enterprises policy on positive influence and negative influence of S massage parlor in the perspective of employment for the disabled, Research found that the new type of management mode, innovative products and services, and the brand strategy is important to the success of a massage parlor S experience, and vicious competition of similar enterprises and support, the simplification of preferential policies and other factors which restrict the development of S massage parlor.The research of S blind massage parlor shows that just rely on a single subject or power is impossible to solve the problem of development of welfare enterprises. We must mobilize all aspects of the positive factors, integration of all resources. Under the government-led, perfect the existing welfare enterprises preferential tax policy and the disabled employment service system, from the national policy level increase support for welfare enterprises; Welfare enterprise itself continuously improve management and the core competitiveness of enterprise, to promote the healthy development of the enterprise; Society should also build a fair, good atmosphere, and make more people know about welfare enterprises and their products and services, to make the welfare enterprises can be fair to participate in market competition.