| In China, chain operation has been recognized as the trend of business development while commercial property became a hotspot. Meanwhile, it is necessarily required to expand investments in order to capture market rapidly, gain profit and improve brand impact. However, the speed of new store development in chain brand is always slower than that of commercial property. Some operators of chain brands have either be limited to slow development speed or expansion or overload of too many stores. The primary problem of chain brand development is how to set up stores in scientific&reasonable way and meet the demand of business development requirements effectively.This paper, in the guidance of project time management, introduces the basic situation of chain brand development and states the knowledge of time management of project, based on hands-on experience and combined with datas.Tools and methods of Project Time Management are used to study, design, analyze and establish model for the project to solve the problems of chain brand development in the end.This paper is devided into four stages for the project,including demand analysis, planing, implementation and finishing. All the stages are studied and summed in terms of definition, sequencing, resources requirement, duration estimation, progress schedulling and monitoring, to offer management tools and application templates for each stage. At last, there will beassessment for the effeicency of using Project Time Management in chain brand development, discussion of system establishment, extened application, summary and prospect fot the future.This paper are based on both theories and practical experiences,which put basic theory, scientific method, professional knowledge and technical means into the study and analysis of the practical problems.After a preliminary study on the fundamental application, we’d likd to put forward some new ideas for further practical guidance and distinctive theoretical innovation. |
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