Research On Development Strategy Of JX Coal Industry Group Co., Ltd

The world’s major economies slowed down sharply after the outbreak of the subprime crisis and the European debt crisis in2008. As a part of the world, our country was not immune.In order to deal with the overall downward trend of the global economy, a series of policies to stimulate the economy were issued in our country in2008. Over time, however, the shortcomings of the emergency policies gradually exposed, unreasonable economic structure, lack of endogenous power for investment-driven economic growth, serious environmental pollution, etc. Due to the sharp decline in China’s overall economic growth, the demand of the coal market also fell sharply. The overall excess supply led to prices fell sharply and the industry entered into the depth adjustment. At the same time, the real estate market in Ordos city crashed in2012, the economy was hit hard. The intricacies of the macroeconomic environment brought challenge for JX coal group co., LTD. In response to the change of external environment and promote the effective development of the group company, it became critical problem to be solved to create the future strategic objectives and to implement of effective management.A right direction can avoid a wrong opposite destination. As an important part of enterprise management, strategic management is the important basis of reasonable arrangement of the company all business activities, especially for JX coal group co., LTD. On the one hand, due to the complicated external environment, it becomes particularly important for the company to set strategic goals; Strategic goal, on the other hand, as the main basis of company operations, is whether the company can have the key to core competitiveness for a long time, In this paper the research content includes:A carding on the relevant theories of strategic management mainly includes:strategic analysis, strategic choice and implementation and control of strategic targets, which provide theoretical framework for the analysis of the full text.Secondly, introduces the present situation of JX coal group co., LTD. and analyzes the internal and external environment of the company. Find out the advantages, weaknesses, opportunities and threats of the company by using PEST analysis method, five forces model and SWOT analysis method to provide the basis for the formulation and implementation of strategic goals.Thirdly, by applying the method of combining of expert opinion and internal discussion, forms the strategic target of JX coal group co., LTD. and puts forward Suggestions for strategy implementation and control.