Research On The Development Strategy Of Volkswagen Finance Company

Currently, the financial crisis is to the global automotive industry a huge impact, China’s automobile industry under the influence of the financial crisis, the automotive financial services and higher requirements. Coupled with China’s financial market is highly competitive, auto finance companies under external competitive pressure is increasing, while intra-group financial services required to improve, demand for more specialized, so to strengthen the study of China’s automobile finance companies, auto finance companies to make more good play on the Group’s financial services business, will help promote the development of China’s automobile finance companies and China to build a modern financial system, while the development of China’s automobile industry will also play a positive role in promoting.Articles Select Volkswagen Finance Limited as case studies. Papers theoretical analysis and empirical analysis combining research methods, basic theory in the automobile finance company based on management using SWOT and PEST analysis tools to analyze the Volkswagen Automotive Co., the development of internal and external financial environment and its own advantages and disadvantages summarized affect Volkswagen Financial Corporation’s future development factors; and on this basis the situation from a focus on timely adjust business strategy, and gradually improve credit services and features to establish a comprehensive risk management system and other aspects of Volkswagen Automotive Finance Co. the company’s development strategy is suggested.Thesis research results not only on the Volkswagen Financial Corporation gives the future development of constructive comments, while auto finance companies of similar business development strategy formulation have a reference value.