The Strategy Research Of A Highway Corporation In Guangdong

As the basic and guiding industry, transportation industry plays an important role in promoting district competition ability, economy development quality, urbanization constriction and sustainable development of China. The superhighway is important in transportation industry. Since the reform and opening up, China’s highway gained rapid development. The high way has already covered 27 provinces in mainland China. A superhighway company in Guangdong is engaged in the investment of superhighway item, including management, construction. A company set up the core competition ability in market. However, with reducing the threshold of highway construction and operation, more and more private capital joined into the transportation industry. The existing enterprises, especially state-owned enterprises are facing tremendous competition. Therefore, it’s necessary to conduct business in A superhighway company to achieve sustainable development of enterprises.This article takes a scientific approach to A superhighway company’s future development strategy research. Specific research ideas are as follows:Firstly, an A superhighway company’s external environment and industry environment analysis was made for clarifying the opportunity and threat. A company’s opportunity comes from the rapid economic development and its main threat comes from the threat of peer competitors in the industry.Secondly, the research carried on an inner environment on A company. After inner environment analysis of existing resources and ability, the strengths and weaknesses was determined. The strengths of A company main come from its brand, margin ability, government relation. The weaknesses main lie in management scope restriction in Guangzhou and the department limit in highway investment and management.Thirdly, basic on the inner environment analysis, the article carried a strategy position of A company. In terms of strategic vision, A company should develop into a competitive, sustainable development large transport enterprise with investment and financing ability and anti-risk ability. At the strategy target fixed position south region top-grade Highway Company. At business fixed position is with highway development investment for core business; expand highway design, construction, maintenance business. At market scope fixed positions for take Guangzhou City as center to expand in the province the business of the city. In the meantime, also to business management development strategy and key measure the index sign carried on valid of fixed position. At strategy choice aspect, main from construction tectonic plate and operation the tectonic plate put forward concrete of strategy choice.Finally, the article put forward A superhighway a company development strategy of counter plan suggestion, concrete include establishment detailed of strategy implement plan, consideration key of expectation variety and reply strategy and strengthen financial risk management with excellent turn a resources allocation, establishment company management development strategy of medium long-term human resource programming with pass results measure well timed adjust strategy implement plan.