| The real estate industry related degree high, affecting a wide range, is one of the most important industry in the national economy。 The real estate market is not fully competitive, externality and quasi-"public goods" attribute, effective allocation of the real estate market does not guarantee the resources, in order to achieve the healthy operation of the society and economy, the government strongthens macro regulation of the real estate. Based on the policy of real estate regulation process, from the aspects of development, several aspects of infrastructure, cost control, sales management, combined with the actual case, to make reasonable legal and policy implementation process of the policy itself is effective to analyze. This relates to the performance of the real estate industry policy. To our country real estate industry development, industrial upgrading, it can not be ignored the role of efficiency.With the theoretical model of the game theory, analyzing the real estate operation process of the three major subjects of interest, carries on the central government, the local government, the enterprise, the media and the consumer ’s game behavior for seeking the various factors which affect the benefits in the strategy, and to put forward policy suggestions to build positive stakeholders all expectations and promoting the healthy development of China’s real estate industry.Through the research, this paper draw the following points. Starting from the bank credit, control real estate policy for reaching the performance target. The establishment of government regulation of science speed up the construction of service government work. The government upgrade the energy-saving real estate development process, control prices through the more scientific and reasonable control measures. At the same time, take the public supervision mechanism, strengthen the government on industry control ability, and correct the government failure behavior. Finally, in the process of social construction led by the government, it should speed up to build more scientific management system and appraisal system between the central government and local government for promoting the performance of industry policy.In a word, in the process of China’s social development and economic promotion, real estate policy implementation is playing a very important role. Only the scientific outlook on development really be carried out in all aspects of social and economic life, it will set up the mechanism of scientific system perfect to deal with the interests of all parties, and ultimately the entire society will get the comprehensive, coordinated and sustainable development. |