Study On Operation Strategy Of Yuxian Fuxian Lake Protection And Development Investment Co., Ltd

Yuxi Fuxian Lake Preservation and Exploitation Limited is devoted to thefinancing and investment, operation and management of the preservation projects ofFuxian Lake, as well as the management of national assets like Fuxian Lake. Besides,it also takes responsibility for the development of water resources, fishery and touristspots of the Lake. The Limited is commissioned of the national exploitation of thetourist demonstration zone around the Lake and the relevant marketing managementof the advertisement media and the environment of the area, as well as theinformation service of the ecological environment. What’s more, the Limited hasbeen granted the decision-making and income rights of investment on stocks,debentures and competitive projects.In accordance with the principle “Preservation and Exploitation”, the Limitedhas been integrating the resources in the demonstration zone of the Lake based on themarketing pattern and in the way of reasonably applying the land and other assets, toincrease the utilization efficiency and financing ability of the Limited. Therefore, theleverage effects of the resources in the Lake will be distinctive, a virtuous cycle andfinancing and investment institution on the principle of “preservation anddevelopment” will be established, preservation and management funds will be raisedand the process will be speeded. After the establishment of an institution of“Government the leader, Market the operator, Enterprise the administrator, Societythe partner”, the environment benefit, economy benefit, and society benefit will allbe realized.