A Study On Cloud Fuxian Lake Hotel Competitive Strategy

With the rapid improvement of national economic level,people life level and quality of life are increasingly high,which makes the industry as one of the third Chinese tourism industry is rising rapidly.Of course,in advance of the tourism industry,the hotel industry as an important part in tourism,has also become the eyes of investors treasure.The development of the tourism industry has driven the rapid growth of the hotel industry in our country,there are hundreds of hotels Built in every year,intra industry competition is becoming increasingly fierce.The competition in the market,the production factor of any enterprise share is very limited,but in the increasingly fierce competition today,the limited has become the constrations of the enterprise.the enterprise.how to effectively use the limited resources.In the Just past 2016,the National Tourism Bureau to carry out special inspections in Yunnan,further efforts to continue the further promote tourism market special rectification work to ensure the tourism market orderly,and strive to significant improvement in the tourism environment and service quality can be expected,2017 will be the implementation of the action plan of Yunnan Tourism transformation and upgrading,promote the development of cultural industry and tourism the key of the year is promote the development of cultural industty and tourism,the transformation and upgrading of the market order in the industry regulation new breakthroughs in two aspects,and strive to optimize the product structure and promote global tourism has made new progress.This article through the analysis and case study on the operating data of the cloud Fuxian Lake,the design of a sustainable development for the next five years the cloud Fuxian Lake feasible scheme,the main content,basic ideas,research methods and basic structure:The first part:the research of enterprise.According to the enterprise management status,enterprise mission,enterprise vision,strategic objectives,laying the groundwork for further research of competitive strategy.The second part:external environment analysis and internal analysis,through the macro environment,industry environment,competitors,enterprise capabilities,internal environment analysis,technical analysis,looking for enterprise competitive strategy.The third part:the design of the strategy diagnosis program.According to the analysis results,the diagnosis method selection and diagnosis process were designed.The fourth part:conclusion and suggestion from strategic diagnosis.The general situation of the enterprise,through the design of environmental analysis and internal analysis and diagnosis strategy plan,put forward the competitive strategy for diagnosis of cloud Fuxian Lake and suggestions for improvement.