Evaluation On The Competitiveness Of Linxia Halal Food Brand And Its Countermeasures

With the development of the market economy and continuous emergence of new economic order, many industry way of market competition and great changes have taken place in the competition subject, from the traditional simple commodity competition into brand competition gradually. In this context, brand building and brand competitiveness theory received extensive attention of academia. Brand construction and promoting the brand competitiveness problem, is in many related disciplines after crossover and expand the research of the theory of convergence. Brand of competitiveness for an enterprise to develop the market, increase the value of the brand, the joint industrial upgrading, drive economic development of the local industry has important significance.This paper tries to through the study of linxia halal food brand competitiveness, find out the influence in linxia halal food brand construction the important influence factors, then put forward the corresponding policy Suggestions, hoping to improve as soon as possible in linxia halal food production enterprises to the brand understanding, actively promote the brand management levels, drive the linxia will make big tradition and the special advantage industries and stronger.In this paper, by combining the actual situation of linxia and needs, in linxia halal food brand competitiveness evaluation analyses. A comprehensive system to measure the linxia halal food brand competitiveness level. Thesis is divided into five chapters, the specific content is as follows:The first part is the introduction part briefly introduces the research background, research purpose and meaning of this article, the research status at home and abroad, studies the main content and structure, research ideas and methods. The second part is the related concepts and literature review. This article used to some of the concepts and literature were reviewed in detail. The third part is the linxia halal food brand competitiveness evaluation index system of building. This chapter introduces the principle of establishing evaluation index system of first, second and in accord with Linxia state based on the experience of the previous scholars established under the premise of linxia halal food brand competitiveness evaluation index system, the indicators selected for further interpretation. Finally using the given by the application of analytic hierarchy process (AHP) to calculate the weights of twenty and four criterion layer of the total weight. And introduced the next chapter used the gray clustering model. The fourth part is the linxia halal food brand competitiveness empirical research.This chapter firstly introduces the status of linxia halal food brand, and the source of data for the selection of evaluation objects, secondly to linxia 10 halal food brand companies as samples, using hierarchical analysis method to establish grey hierarchy model for empirical research and the evaluation results were analyzed. The fifth part of linxia halal food brand competitiveness promotion proposal. On the basis of the above analysis and evaluation, puts forward some ideas of further enhance competitiveness of linxia halal food brands, in linxia halal food brand of competitiveness puts forward policy Suggestions. Change concept, establish brand awareness halal food; To strengthen the organization and leadership of halal food brand construction; Support bigger and stronger brand halal food enterprises, foster and guide a group of influential halal food brand leading enterprises; Increase the intensity of halal food brand enterprise services; To speed up the halal food brand enterprise technology innovation and quality assurance system. Establish and improve the brand protection mechanism, perfect the relevant supporting facilities and system construction. The last part for conclusion and outlook. Thinking framework of this part of the full text is summarized, based on the analysis of the above research, this chapter reiterated in this paper, the main conclusion, summarizes the deficiency, this paper discusses the research and put forward the research in view of the deficiency in outlook.