Research On Performance Management Of Marketing Personnel In Meishan Mining Company

This treatise starts from the main problem of marketer performance management of Shanghai Meishan Mining Group. Then focuses on the process of performance management, to probe into the cause of the problems and put forward solutions.Firstly, in order to make readers has an outline understanding of the marketer performance management of Meishan Mining Group, the treatise starts with the analysis of the marketer performance management and its existing problems, according to the characteristics of Meishan Mining market and marketing business.Secondly, the treatise starts with the process of the performance management, introduce the implementary content and correlative standard at performance planning stage, performance implementation and management stage,performance appraisal stage, performance feedback and interview stage and performance results application stage. At the same time, writer also analyzes the existing problems in the current performance management and find out the reasons through the performance management theory.Lastly, aim at the existing problems in the process of the performance management, writer puts forward the avoiding strategy, measures and suggestions. Such action is to improve the performance management of Meishan Mining Group, also can use for reference by other staff and other company, and for everybody to learn from each other and discussion so it can give more promotions to the whole corporation management.Detailed section arrangement and main contents are as follows:The first section is tutorial. This section includes a question for discussion and the background, topic intent and meaning, study method and thesis configuration.The second section is the relevant theories review. This section introduces the main concept of the performance management, and its misunderstandings advantages and processes.The third section is the analysis of the current situation of the marketer performance management of Meishan Mining Group. This section introduces the nature of enterprises, product characteristics and market structure, the responsibilities of marketer, combined with the theory of performance management, writer analyzes the current situation of the marketer performance management of Meishan Mining Group. and put forward the main shortages of the marketer performance management of Meishan Mining Group.And make preparation for the following improvements.The fourth section is to Design and optimize the marketer performance management solution of Meishan Mining group. According to the existing problems which last section has found,writer put forward the avoiding measure or advice one by one,in order to construct the management system and the specific executive standard of the marketer performance management.The fifth section is the main conclusion. Writer review and summarize the whole article, and prospect the expected effect of the marketer performance management.This article systemic put forward the improvement method and solving scheme of the marketer performance management of Meishan Mining Group by using the performance management theory and clear logic analysis. And it also gives the useful reference for the corporation management.