| With the rapid growth of China’s economic and the consumer power,China has become the world’s reputable automobile market. As the international automobile manufacturers are moving towards localization,china automobile market and industry is also gradually integrated with global,while China has quickly become the largest potential market. With the automobile industry development and promote,automotive electronics market now is catching up. While domestic car comprehensively and rapidly developed,the related automotive electronics market have begun to rise. The next few years,there will be a number of electronic products adapt to vehicle development have been implanted in the domestic car,and the competition between the car manufacturers of electronic will be intensified. In the early days of automotive electronics applications,it is mainly concerned on the fields of power control and safety system. But the current consumer demands is changing,a lot of comfort,entertainment,automotive electronics products have been applied to the car to go and also the new energy car,and there is a huge market potential. Complex market environment,opportunities and threats exist together,in which,how companies of the automotive electronics industry will face,how to develop the company’s development strategy is the question that the current automotive electronics company need to study and solve.This article is to study the development of a company named “A†which is with many years of automotive electronics industry background Electronic. By using the theory of knowledge and strategic management research methods combined,and SWOT to analysis strengths and weaknesses,opportunities and threats and to conduct in-depth research,put forward the company’s development strategy solutions and implementation methods. Provide some reference for the development of the company; Supporting that the company stands out in a number of automotive electronics companies,and quickly becoming the industry leader. |
PDF Full Text Request