Research On The Application Of E - Commerce Platform In Real Estate Marketing

In recent years, the rapid development of the real estate industry has make it become a pillar industry of China. But there is a big risk. In order to make the real estate industry healthy, the government took various means to control and regulation. As a result, the development of the real estate industry is at a slow pace. The developers face a bad situation. They need an efficient means of marketing to promote sales. With the popularization of the Internet and technology progress, electronic commerce gradually entered people’s live and was loved by people. You can buy almost all the things on the Internet without going out. It’s very convenient. Some visionary businessmen see the broad prospect for the combination of the real estate and e-commerce and try it actively.This paper selects the relatively early development of the real estate e-commerce platform—electric business channel of Sina le ju and Soufun as the case, discuss the application of e-commerce platform in the marketing of the real estate. The first chapter is the introduction, mainly introduces the background, significance and the related theories. The second chapter is the analysis of the advantage, disadvantage, opportunities and challenges of real estate e-commerce platform. The third chapter chooses the Sina le ju and Soufun as an example,and make a detailed analysis. The fourth chapter is about some advice of how to build the real estate e-commerce platform. The fifth chapter is the summary of the whole article, and the real estate e-commerce platform in the future.The Internet is integrated into every aspect of people’s life, the Internet e-commerce platform will play an increasingly important role in the real estate marketing.