Research On The Identification And Cultivation Of Core Competence Of HS Medical Device Agent

HS medical agent sales company, which was founded in the 90 s, has developed into a large scale enterprise in Yunnan medical agent industry. In recent years, massive competitors have flowed into the market, hence to bring about fierce competitions. Owing to the lack of continuity in enterprise operation strategy, the manager can only focus on solving one issue when faced with problems. However, when the issue is done, other problems go wrong. Thus, the management is always drowned in the cycle of “Catch One and Lose Another”. Is there a method which can make the enterprise obtain sustainable competitive advantage?In 1990, Cooko Prahalad first put forward the concept of "core competitiveness", which has drawn global attention. The modern enterprise competition is no longer simply in size and price. The most fundamental one is the enterprise core competitiveness, the essence of which is to see who can win the leading advantage continuously. The enterprise core competitiveness is the source to gain long-term competitive advantage.This essay will focus on the introduction to the concept of enterprise core competitiveness, the connotation, characteristics and evaluation system, identification method, cultivation way through the theoretical knowledge of enterprise core competitiveness. By analyzing that cultivating the core competitiveness of an enterprise is based on the premise of recognition of the core competitiveness of an enterprise, the essay will mainly elaborate that identifying the core competitiveness of an enterprise will study the internal and external aspects. The internal identification will be mainly from the analysis of skills, assets, value chain and knowledge chain; The external recognition will be from the analysis of customer contribution, customer value and the competitive difference.Combining the enterprise core competitiveness theory with the actual situation of the HS medical agent sales company and considering the internal and external recognition of the core competitiveness of HS, it will conclude that the core competitiveness of HS mainly lies in eight aspects: enterprise culture, sales(sales skills, sales system, market assets), human resources, product selection, enterprise knowledge, the information technology system, after-sales service and asset management.Comparing the current situation with the ideal state of the “eight aspects” of HS, it will present that the cultivation of HS medical sales agent enterprise’s core competitiveness needs to perfect four important fields. First, set up a cultural atmosphere which can motivate employees to participate in the enterprise management; Second, formulate attractive human resource system to make the enterprise form the accumulation of knowledge in the process of growth and enhance sales capability state; Third, specify the product selection and after-sales service to make the products or services more competitive; Forth, perfect the information technology system to transfer the external and internal information efficiently; Fifth, strengthen the management of assets to raise the utilization ratio. According to the analysis of different aspects, we will eventually build an enterprise operation system, which can perceive external market changes and make its own reasonable change to adapt to the market. The construction of this system is the cultivation of the core competitiveness of HS.