On The Creative Expression Of Outdoor Flat Publicity Advertisement In Nanning City

With the continuous development of the country, all kinds of public service ads all over in every corner of the city, outdoor advertisement as a "name card" of cities, the city’s culture and taste, how to enhance the level of the creation of the outdoor graphic commonweal advertisement and communication effect, is the main content of this article research. Through literature and Nanning city visiting survey, this paper summarizes the Nanning city outdoor graphic commonweal advertisement are widespread problems, including lack of creativity, lack of imagination and legend, banner AD space, picture document not fitting, packing information, weak picture artistic appeal, to express fuzzy these six aspects, and a painting may appear many problems, its key point lies in the creative insufficient innovation and expression of precision, so the author in view of the creative aspects of innovation thinking and break the inherent Angle of view, and then summarizes the method of image analogy method, the extreme consequences such as five kinds of creative methods, for the six puts forward the practical feasible solution, finally the author with the instance of his creation, exploration and learning in practice, to explore the methods of advertising creative expression, hopes to Nanning city outdoor graphic commonweal advertisement creation provide some feasible ideas and advice.