Explore New Ideas Of Leisure Life, Build A New Platform For Tourism Industry

There is a booming impetus in Mainland tourist industry with increasingly vigorous demands in various tourist markets. What new values will be recreated when it comes across Taiwan tourist industry of rich experiences in running the business? How will highly-developed and widespread network and communication technology altogether with burgeoning community tools ride a new tide in tourist development? Shifting its featured industry from tourism to life-supporting products faced with tapping Mainland tourist market under the abovementioned background upheavals, Lion Group now concentrates on the new issue for current growth.Lion Travel Group is developed by establishing the operation mode of vertical integration for ethic Chinese tourist supply chain, funding in tourist RP system for informationalized management and operation platform and transforming from a traditional travel agency to a 020 online and offline available one. It then continues to further implement group operation centering on tourism in bilateral extension of integrated marketing and new media operation. It tends to march towards leisure living industry featuring colorful vigor and broader multiple values.Traditional tourism is now confronted with new transformation demands. All emerging electronic commercial modes changing tourist industry chains, new media operating on new community tools and business modes, deepening consumer tourist experiences and elevation in leisure taste is more competent to integrate tourist and leisure life industries into new combinatory industrial values and business operation modes. Therefore, pondering over new ideology on tourist operation and methodology on the establishment of tourist industrial platform turn out to a significant strategic investigation in the Mainland. Leisure life platform is to be built stimulated by the following three targets.1. Creation of tourist industrial value chain2. Introduction of new commercial opportunities by B2B synergetic operation.3. Application of new media and optimized ICT system to establish industrial platform ecosystem, tourism, new media, leisure life industry, ecosystem and enterprise resource planning system.