Research On Oil Marketing Strategy Of Z Company

Since twenty-first Century, China’s refined oil have been sustained and rapid development, the status of the pillar industries of petroleum and chemical industry in the national economy continues to strengthen, the pulling effect on the national economy significantly more. With the development of market economy, the oil is facing fierce competition in the market. Join WTO, to China oil industry has brought rare opportunities for development at the same time, also has brought the inevitable challenges. Therefore, make a special study of relevant experts in the development of the industry, marketing management and other aspects, which is very important for reference to develop the company’s marketing strategy.Z was founded in1999January, is a large oil the subsidiary company, under the direct administration of the group company, under the12offices,17’s company, which owned10, holding4, shares of1,2holding warehousing company.Z company with business in Zhejiang for many years, strong, fierce competition for days when Sinopec and system flexibility, abundant capital of private enterprises and CNOOC, Sinochem, Total, Shell and other Chinese and foreign enterprises Led by viewpoints of scientific development, In accordance with the "catch-up strategy forward, leap forward development",With the "bigger and stronger, to build the international standard of refined oil sales enterprises" target cohesion, Keep on carving, overcome difficulties,To speed up the layout of the network construction, Optimization of oil resource allocation, Scientific grasp marketing rhythm, To increase the terminal sales efforts, Improve the quality of sales, Strengthen market control ability, Competitive ability and social influence, Continue to improve the level of marketing strategy,In order to achieve safe and stable, smooth, team sales promotion, market expansion and network expansion speed target.With the rapid development of global economic integration, especially after the Third Plenary Session of the eighteen, China’s comprehensive reform of the domestic refined oil market, oil product market competition further intensified.Refined oil price adjustment mechanism for the introduction of the new, To make the domestic refined oil market and international market more closely,Market competition becomes more intense, Put forward higher request to the business. Based on the analysis of the Zhejiang regional economic characteristics and the characteristics of the refined oil market in Zhejiang, Methods the marketing of refined oil market in Zhejiang, Detailed analysis of data in Zhejiang area and Z company as the basis,With the combination of quantitative and qualitative principles, The key analysis, comparative analysis and other research methods, Learn from the advanced experience in the same industry, With the realities of the Z company’s business strategy.