Research On The Strategy Of Jewelery Enterprise

Within the fast development of world economy, jewelry enterprises have prosperous living opportunity and great trend. However, due to the flood of foreign j ewelry enterprises coming into China, the competition in the field is becoming more and more furious, and also the need of jewelry products is not so stable, it is worrying for the prospect of jewelry industry. In the Twelfth Five-year Plan, government proposes higher demand on the development of jewelry enterprises:reforming the corporation, optimizing the industrial structure and promoting technological level.Under the current developing situation, it is imperative to programmer the developing strategy for these jewelry enterprises, in order to not only promote the core competitiveness but also accelerate the realization of developing strategy of enterprises, facilitating the continuous development of both jewelry enterprises and industry.This article is analyzing the current situation and existing problems of DFJY and finding out the difficulties in the development of this company. Due to these problems, the strategy and continuous development of the company are seriously affected. in the end put forward the concrete implementation of developing strategy in the following aspect: transformation of technology, management of human resource and finance, construction of information network, corporation with other parties and integration of production, supplies and sales. in order to realize the developing target of becoming the world-class jewelry enterprise. By researching on the developing strategy of DFJY, this article is a meaningful research project. offering other jewelry enterprises examples on designing the developing strategies.