Research On The Development Strategy Of Trustworthy Wealth

In recent years, the continuous inflation makes people’s wealth quickly shrinking. The recession of realty and stock market also makes the traditional investment channels even difficulty. Looking for a new safe way to invest already become one of the greatest concerns of the propertied class. Their demands inspire a new industry-third-party wealth management industry.There are also many other factors to promote the rapid development of this industry besides the urgent needs of ordinary people in China. First of all, while the rapid rise of Chinese new rich, the team of the middle class is also continuing to grow. The solid economic base provides fertile soil for the appearance of third-party wealth management companies. The second reason is the opening up of our finance market. The concept of private wealth management is gradually introduced into China. It takes root very quickly. The Chinese people realize that they can also enjoy the professional service from financial management division.Unlike the traditional finance industry, the third-party wealth management industry has several typical characteristics. First of all, these companies are private corporations other than state-owned. The unofficial identity which still at the fringes of the policy supervision, on the one hand made it difficult to be recognized by society, on the other hand, it is also make it looking into the vast space to grow and develop quickly. Second, third-party wealth management institutions learn from the experience from foreign countries. The introduction of a whole new career,"financial planner", aims to provide a comprehensive, neutral asset allocation and investment banking services for all the propertied classes. The concept of the proposal close to the wealth center of traditional banking but is more attractive because of the neutral identity of "third party".As the most productive third-party financial institution in China, CreditEase’s development and future direction has important impact on the industry. Compared with the most well-known company in the industry Noah wealth, the clients of CreditEase are more popular. Most of them are the middle-income families in the city, while Noah wealth is biased in favor of rich people at the top of the pyramid.