Research On Market Development Strategy Of Chain Enterprises Based On Alcohol Retail

In recent years, China’s sustained and rapid development of urbanization in China is accelerating, in2011the country’s urbanization rate exceeded50%. According to the State Council Development Research Center of Macroeconomic Research predicts that by2030, China’s urbanization rate will reach65%. In the rapid development of urbanization and increasing macroeconomic backdrop, consumer spending on alcohol also will rise rapidly. Meanwhile, with the gradual integration of the Western wine culture continued downward Chinese social life, as well as import tariffs, import alcoholic products have significant growth. Chinese wine consumption from domestic liquor, wine and domestic wine, cider, beer, wine and other sections emerged a better growth.Wine culture in the history of the world is very long, long time for more research wine culture, wine industry. Meanwhile, at home and abroad on the chain’s business model multi-angle, multi-dimensional studies, including the status of market development, market development advantages, as well as domestic business environment for the survival prospects of the chain and so on.This innovation is to locate the object of study in liquor retailing, marketing strategic decision making chain drawn in the wine industry more reference value.Given my limitations and time reasons, this article fails to select more liquor chain normative analysis, line wine market chain development model of the elements of real-time, effectiveness, suitability to be further improved, this is the direction I will continue to strive for.