Research On Development Strategy Of Nanjing Shilin Group Co., Ltd

With the deepening of the real estate market regulation which started from2010, a nationwide residential real estate industry and related commercial real estate industry are facing the risk of rapid accumulation while developing rapidly. After a decade of rapid development in the real estate industry, it has entered the stage had to adjust. In this context, real estate companies need to take the initiative to adjust their business development strategy in order to survive and develop healthily. Changes in the overall environment under the local area also has its own characteristics, the market of Nanjing is different from Beijing, Shanghai, Guangzhou and Shenzhen. Starting from the recent policy for real estate market of Nanjing, a good grasp of the dynamics of competition within the region, is their own adjustments to make the right strategic prerequisite.The contents of the main research topics is the business development strategy of the Shilin Group in Nanjing. The Shilin Group was founded in1984, after20years of rapid and steady development, has grown into a large-scale private enterprise group which has two pillar industries of. residential and commercial real estate development. In the special moment of real estate marke,the Shilin Group’s residential real estate projects inevitably be some impact. While external factors can not be changed, the Shilin Group can still proceed from internal factors, according to its position accurately the actual conditions and future goals, while adhering to their own advantage to make up for their lack of initiative to implement change, the Shilin Group, how to achieve the current goal has become an important, practical development issues.This theme can be divided into three parts, the first part is the competitive analysis of the Shilin Group’s external environment, internal environment combined with current national real estate market, local real estate market in Nanjing; the second part focuses on the Shilin Group’s strengths, weaknesses analysis, the use of Porter "Five Forces competitive model" of the Shilin Group is a strategic analysis to identify the main problems facing the Shilin Group; third part is the Shilin Group’s development strategy for targeting and strategic choices, and finally focusing on the Shilin Group implementation of the strategy discussion, the question of how to implement several strategies:brand development strategy, information strategy, human resources development strategy and financing strategy. Through discussion of these four strategies can enhance the company’s core competitiveness and self-development capacity in order to better survive and develop healthily...