Operation And Management In The Development Qf Real Estate Projects

In recent years, with the standardized management of the real estate market inChina, as well as the continued macroeconomic regulation and control and marketcompetition continues unabated, real estate enterprise profit space more andnormalizing, even some real estate companies have been losing money.In the newsituation, the real estate project management must also walk in the way of refinement,standardization.As the scale of the real estate enterprise monitoring engine and profits,the level of operation management to a great extent, reflect, and determine the realestate enterprise management ability and level of development.At present, the differentmodes of real estate enterprise operation management level and there is a bigdifference.Therefore, the real estate project operation and management of explorationand research in China is imperative.This article adopts the method of combining theory and case analysis, based on thecurrent domestic real estate across the land, the multi-project development background,combined with the domestic many real estate enterprises benchmarking managementpractices and their own experiences and lessons from the operations management, andanalyzes the present situation of real estate project operation management, expounds theconcept, content and significance of operations management, and emphaticallyexpounds the selection, revenue tracking in the operation management organization,planning, management and cost management focus, and in the process of thiscombination of yantai gold base company two actual engineering, the projectencountered in the process of actual operation of operations management problems areanalyzed and summarized, verify the practical significance of real estate projectoperation management.At present, as the first-tier cities market saturation increasing, the domestic realestate enterprises to become bigger and stronger will to different formats and acrossregions, multi-project development road.As for the operation of real estate enterpriseproject management mode, how to better adapt to the situation, according to the actualsituation of enterprises to choose the appropriate project operation management mode,become the important subject of real estate enterprises development.Especially to beable to operate in the same time also more in different regions, different ability toproject development cycle, therefore in the process of real estate development projectoperating management is particularly important., through the study of this paper verified the real estate project operation and management of real estate enterprises in themanagement and development significance, conducive to the healthy and stabledevelopment of real estate enterprises, improve the market competitiveness of China’sreal estate enterprises, to complex in the fierce market competition further mature.