Research On Network Marketing Of Travel Agency In Tangshan City

The development of Internet provides a new opportunity for tourism in China. According to the2012online travel booking behavior survey report provided by China Internet Network Information Center, by the end of June in2012there are42.58million people use online travel booking system. This number, accounting for7.9%of the total Internet users in China, shows a trend to expand. The travel agencies, the organizer and seller of travel services, undoubtedly want to get opportunities in the huge market.As a traditional exporter of tourist source, travel agencies face fierce competition for the local tourist market in Tangshan City. In order to gain an advantageous position in competition, it is necessary for the travel agencies to give full play to the role of netmarketing, improve the level of application, and get advantage in the field of e-tourism to get a larger share of the tourism market.This paper, according to the discussion on the theory of net marketing, has deeply analyzed the present situation of Tangshan City travel network marketing and its problems by the methods of theoretical analysis, network questionnaire survey and interview. According to the existing problems, the paper has put forward the following six concrete methods, such as establishing network brand to corresponding offline brand, strengthening the construction of tourism marketing site, developing tourism products which could be sold online, giving different prices to different products and customers. strengthening the contact and widening the channel of the network marketing and improving the exchange of information on the network platform. In carrying out these methods, this paper analyzes the scheme of macro and micro environment. Various departments have to work together to raise the level of travel agency network marketing and promote the travel agency industry in TangShan.