Research On The Development Strategy Of Youjia Petroleum Machinery Co., Ltd

You Jia Petroleum Machinery Co., Itd. which is founded in2007, is located in Dongying Shandong province. It’s a collection professional company of independent research and development, production, sales, technical services, international trade and other business. Since the time of establishment is short, its competitiveness is relatively weak, its scale is small, therefore, the study of its development strategy is directly related to the prospect of the development of enterprise. This study uses3kind of strategic tool such as PEST analysis, Potter’s five forces model and SWOT analysis to analysis the macro environment, meso environment and micro environment of You Jia Petroleum Machinery Co Ltd and then by enumerating the typical corresponding development strategy of industrial enterprises we can set up the strategies for the development of You Jia Petroleum Machinery Co Ltd and put forward the strategy implementation and guarantee measures of enterprise development strategy.You Jia Petroleum Machinery Co Ltd in different time stage should has a different position according to the certain market share and influence. Long term positioning: having a certain market share and influence; prolonging the mechanical production of downstream products, extending to the field of service industry; entering to the core layer of the Chinese machinery production industry oil. Recent positioning:completing the scientific management reform, optimizing the industrial structure, personnel structure and management structure; improving the management level and operation level of capital, assets.At the same time, under the guidance of the total goal, we should further do follows: dividing the target market development, operation management, technical innovation, financial profit, human resources etc. After the development strategy, we also need some safeguard measures: optimization of organizational structure, human resource management, corporate culture construction. Through the above research, it can provide reference and suggestions about the formulation and implementation of enterprise development strategy and provide supports for the smooth development of enterprises.