Research On The Construction Of Enterprise Culture Of ZM Mining Company

In recent years, China’s coal industry has to produce a surplus, high production cost, the production and operation difficulties of the decline in sales. Many mines construction enterprises operating conditions have difficulties, mine construction industry between the increasingly fierce market competition. So in the economic downturn, the industry demand growth is slow situation, how to build the enterprise soft power to enhance core competitiveness of the company, the company’s market advantage? This became the mine construction enterprise managers must face the dilemma of. This paper proposes to strengthen the building of enterprise culture to seek some beneficial to enterprise development, adjustment, management effectiveness method.This paper uses the theory basis of domestic and foreign enterprise culture and literature in the study, with the enterprise culture theory as the instruction, adopts a transcript of the interview survey question papers, etc., a comprehensive understanding of the corporate culture construction of ZM mine construction company, found the following several problems of cultural construction of ZM company:one is the corporate social responsibility, target and the spirit of culture is not clear enough, workers of the enterprise culture awareness. Two is the establishment of various rules and regulations are not perfect, company personnel responsibilities are not clear, mutual responsibility, not the centripetal force. Three employees work without planning, without passion. Under the poor communication, information asymmetry, behavior standards are not perfect. Four is the enterprise internal culture exchange of information is not sufficient not timely, employee culture life is monotonous.These angles according to the causes of the problems from the values, rules, norms and cultural carrier, the use of organizational behavior, communication and communication, Huizhou merchants needs science, advertising communication, Chinese economic thought history through the theory of the existence of business ideas, the construction of enterprise culture in the ZM mine construction company problems of in-depth analysis, in order to Huizhou culture inheritance based on excellent Modern Corporation management idea as guidance, on how to construct the ZM company’s corporate culture, respectively from the values, rules, norms and cultural carrier and other aspects, summarizes the construction of the company’s core values, and improve enterprise rules and regulations, training standard excellent, shape the corporate image of four layers of the meaning of good, and developed a ZM company culture construction design strategy and method of operation. In order to promote the construction of corporate culture of ZM, promote the gradually formed has a genetic legacy of Huizhou culture, corporate culture system has characteristics of modern culture, highlight the company’s soft power, to provide the reference for the company a competitive edge in mine construction industry status.