Research On Problems And Countermeasures Of Enterprise Culture Construction Of D Company

Enterprise culture is an existing state,a result from the birth of enterprise,it's independent of man's will.The establish of it is a process,a spontaneous and intentional behavior conducted by leadership of enterprise.Nowadays,the competitions among enterprises are inclined to cultural ones for better development,more enterprises now begin to put more attention on the establishment of their cultures.After becoming a listed company,D has built a featured and sustainable culture for better internal cohesion.How to respond to the challenges raised by an increasing number of rivals is one of their priorities to deal with at present.The paper begins with relevant theories of enterprise culture,considers the influence of the culture on enterprise's sustainable development.By applying theory-practice method,it combines the theories of enterprise culture establishment with the facts of D,engages an integration of questionnaire and model methods to explore its status and effect of D's culture establishment.It discovers the existing problems in terms of the establishment and analyzes the causes from four aspects of enterprise culture.