Research On The Strategy Of Corporate Culture Construction Of China Mobile GZ Branch

When the word "culture "has become the enterprise to maintain their surviva 1,an important factor in promoting its development, more and more enterprises beg in to pay close attention to and actively develop cultural construction within the org anization, whether in the fierce competition in the industry is still relatively monopol iesare actively makes the corresponding. As to the communication and the Internet as the representative of the telecommunications industry, caused in the changes of th e environment of strategic change and upgrade of industry at the same time, also be gin to pay attention to its internal culture construction and make as much as possib le with the enterprise strategy matching, so as to better serve for the enterprise dev elopment, every level and every hour and moment penetrated into every enterprise, ta sk. China Mobile as China’s telecom industry leading enterprises, in the technolog y, system, operation and other aspects have gradually catch up with the developed c ountries in Europe and America telecom enterprises, but in the construction of enter prise culture, culture, cultural innovation and other aspects the implementation started relatively late, the development is relatively slow, to a certain extent, become a bot tleneck in the rapid development of enterprises, especially in the transition period o fenterprise development is in recent years, due to the factors of the enterprise cultur e construction lags behind the scale expansion, technology upgrade, process engineer of rationality, leading to the further development of enterprises in the process is no t clear, objective behavior is not consistent,the concept is not unified situation. Serio usly affects the efficiency and benefit of enterprise development. Therefore, for th e China Mobile GZ branch, set up to adapt to the current restructuring and develop ment requirements of the enterprise culture, and promote the cultural ground has bec ome an important problem to be solved in China Mobile GZ branch.This paper takes China Mobile GZ branch as the research object, the author for a long time in the actual situation of the enterprise internal job observation and e xperience to the theoretical results, combined with the study of corporate culture, prob lems existing in the China Mobile GZ company enterprise culture construction proc ess and encountered practical difficulties as the starting point, using qualitative resea rch methods, on the basis of on the full investigation,analysis on China Mobile’s G Z corporate culture construction, system, content system, the implementation of severa 1 dimensions, and try to put forward to the China Mobile GZ company culture con struction strategy, which will be introduced to the culture of China Mobile GZ branc hin the process of development, make it become the new power and the fountain head with China Mobile GZ branch the development of the.On the basis of this st udy,this paper focuses on the discussion of the China Mobile GZ branch cultured evelopment, the company and the key implementation steps and content,in-depth anal ysis of the important role and significance of enterprise culture plays in the process of enterprise development, and how to successfully implement the key factors are a nalyzed, and puts forward some construction strategic.so as to provide a powerful su pport for the China Mobile GZ branch transformation and development, provides th e reference for the construction of the telecom industry in china.In terms of characteristics and innovative points, the research object is first sel ected in this paper is a sub company of group company subordinate in the enterpri se culture construction should not only conform to the enterprise culture group’s re quest and the enterprise culture with its own characteristics, therefore, how to effec tively integrate and maintain the two levels of enterprise culture has special and cr eative. Secondly, the previous studies on corporate culture more is carries on the an alysis from the theoretical level and construction level, but this article in the researc h content is not limited to how to construct enterprise culture, more emphasis and h ow to make the enterprise culture landing. Finally, this paper studies the dynamic ch aracteristics of the more prominent, in China’s telecom industry has experienced ref orm, an important historical link division, reorganization, will inherit and focused cult ure effectively analysis, this research is more with the characteristics of the times.