China Mobile Lz Branch Enterprise Culture Construction Research At The Local Level

In the era of economic globalization, the competition between enterprises is notmerely a product, price and the channel of the competition, the enterprise also is notonly a simple business machine, for in the competition, and realize the inheritance,make similar cheung Coca-Cola, procter&gamble, Qingdao beer,"one hundred years"enterprise, the enterprise must establish to enterprise actual, adapt to the marketcompetition of the unique corporate culture, rely on all staff to the enterprise cultureunderstanding, interpretation and practice in the future competition, to survive andexpands unceasingly. Enterprise cultural construction is the core issue of businessmanagement, one of the production and business operation management in the dailywork, objective diagnosis and analysis enterprise culture construction in theshortcomings and problems, and put forward rational Suggestions and in practice andperfect inspection, in order to construct the scientific adapt to the enterprise actualenterprise culture construction system, the promotion enterprise’s core competitiveability, has become a modern industry and commerce enterprises, especially to servicethe telecom industry give priority to attach to the problem.After two large-scale Sub-camp and restructuring, telecom industry has into thebusiness competition era, as in the past few years monopoly China mobile, is facingincreasing pressure of competition. China mobile in operation management moreattention than ever in the perception of the customer and experience, but not course,China mobile enterprise cultural construction in the implementation of the branch andthe practice is not deep, from a certain Angle said stay in theoretical framework is part,how to work from enterprise culture construction to employee psychology and behaviorpatterns from the internal management and operation mechanism to straighten out thebranch, and further improve the actual effect of enterprise culture construction, andfurther establish and improve the customer as the center, reveal responsibility andexcellent excellent enterprise culture, has become the urgent matter of the China mobilebranch.This paper is to the above problems, with China mobile LZ grassroots branch enterprise culture construction work for analysis of diagnosis object, to China mobileLZ grassroots branch enterprise culture construction work carried out thecomprehensive analysis and diagnosis. This paper first discusses in detail the enterpriseculture the basic definition, composition and process of development, this paperexplains the enterprise culture construction work in Chinese mobile communicationindustry, and promote the use of to China mobile LZ grassroots for the main branchdiagnosis research object, in the thorough understanding China mobile LZ grassrootsbranch of the current situation of the construction of enterprise culture, based on Chinamobile LZ grassroots branch enterprise culture construction work were morecomprehensive diagnosis, and then put forward the corresponding improvementopinions and Suggestions, therefore, in this paper, the China mobile LZ grassrootsbranch enterprise culture construction work diagnosis and reasonable suggestion, mayhelp China mobile enterprise culture construction work in basic branch ofcomprehensive and effective implementation of be born, this also is the thesis hopes toachieve.The main content of this article for:（1）Describes the enterprise culture theory foundation and expounds somepopular opinion, for research and diagnosis China mobile enterprise culture constructionwork to make the theoretical basis for bedding.（2）Introduces China mobile, China mobile BS company, DX branch in enterpriseculture construction work has achievements.（3）A more comprehensive analysis and diagnosis China mobile LZ grassrootsbranch enterprise culture construction in the work of the achievements and deficiency.（4）China mobile LZ branch of enterprise culture of construction work inimproving ideas and Suggestions.