Research On Creative Marketing Strategy Of Female Costume

The cultural globalization, information Quantification and media fragmentation, have led to a new marketing situation that the competition among enterprises has become more intensified. In the new competition context, companies must realize that the key for effective communication is how to attract consumer’s attention from the large amount of information, and make the consume spend more time on the purchase, and then companies could communicate with their consumers in a more effective way, in order to build the loyalty on the brand and product. This is the motivation that promotes the spread of marketing communications from the public to the minute communication, so that the creative marketing communication can be done in an effective way.’Consumers do not hate advertisements, but they do hate the advertisements that irrelevant to them.’There is a new challenge for corporate to face in the context of the development of new media:in order to encourage the consumers to focus on the products, companies should make the best use of the creation of content and the combination of channels. In the mean time, the creation could always result in the business profit and the long-time development.Apparel industry is a very inclusive area; the size of company does not affect the market expansion and economic benefits directly. For businesses, it is necessary to identify effective marketing channels for their own propaganda. In the fashion area, there are vast amount of the advertising, promotions and other marketing methods, but there are few efficient marketing strategies. Contemporary dress style illustrates the individual identity and independence. Clothes become a way to show the personality of Chinese women’s taste, lifestyle and the ideal life. In terms of marketing strategies, innovative ones not only can attract consumers, but can stabilize and consolidate the consumer market places and areas of potential consumer-oriented businesses. There are varieties of women’s brands with strong popularity, and the phenomenon of cloning and similarity make companies try to increase the market share in competition. It is significant for companies to understand the market environment and market demand, and to meet the requirements of consumers at different ages, different economic status and cultural Background. In this article, by analyzing the content of women’s apparel industry development environment, the market environment, as well as the consumer behavior and consumer psychology, in order to understand the enterprise market better, and get to know the consumers well.This article based on the study of communication theory, do some research on the concept and cases of domestic and international marketing practices, then analyze women’s apparel industry in the market environment. As a result, I try to explore the creative and cultural elements in enterprise development. The importance of research and proposed the development of modern women’s apparel industry beneficial creative marketing ideas and strategies to guide and enhance their market competitiveness, and promote sustainable development, which will help companies develop consumers loyalty, and get a solid market which has won a long-term economic benefits. Meanwhile, the correlation analysis combined with consumer lifestyles and consumption habits, to understand the market characteristics, then to rethink the consumer behavior and audience psychology. Finally, give a forecast of the future development and trend of the industry. The study result comes from multiple analysis of a wide range of marketing practice cases, even not included in the clothes industry as examples.It could be an important reference when making marketing plan and strategy. As a result of research, I give a new definition about creative marketing combined with the concept and development trends of Marketing 4.0. And there are some new marketing ideas I have thought about relevant to the topic. In the mean time, I suggest that although the society is regarded as developing in a big data era, business development and marketing strategy can’t be too dependent on statistics. It is undeniable that market segmentation and audience classification are essential for enterprises; however, its accuracy could not always be exactly, companies should prepare for the solutions target to risks and challenges all the time.