Strategy Research On Heilan Work Clothes At Shandon Market

The 21st century is the century of marketing, if company to occupy a marketing advantage; it holds the key to victory. At present theory about the domestic marketing for applied research related to all walks of life, the sort of view from the literature for the apparel market marketing research, especially for professional services research were only have few. research data. Based on this reason, the author work in light of its own reality, to use his own company as an example, select marketing major study of large customer marketing perspective to study the HAILAN professional apparel market in Shandong, In order to combine with their MBA study, to solve practical problems.Through the summary of Heilan's Shandong area large customer marketing and marketing re-engineering program, the authors draw the following conclusionsFirst: To study the targeting of professional services in the Shandong market, Shandong market has a symbolic significance in China market; they have the large consumer market and powerful spending power. Authors use the SWOT theory to carding and analysis the status quo of Heilan's marketing in Shandong area.Second: HAILAN Professional clothing in order to achieve the goal of marketing, in this article, formulate a more scientific and rational combination of marketing strategy for HAILAN Professional clothing. Use 4P Theory put forward on the marketing of products, channels, price, and promotion and so on specific measures.Third; Thesis also proposed a thesis on marketing strategy for HAILAN Professional clothing. Include: Purchase of the changing concept of marketing, Establish a customer-centric "feel and response" Concept, Secondly, further in-depth research, also consummate market team's Performance appraisal and Incentive. Finally, use Information in the internal management of enterprises, and the thesis further questions need to be studied.The authors has served as a career of Heilan's sales director of Shandong, are familiar with and know their market, Heilan's Professional clothing development experience and marketing planning have symbolic meaning. Worthy of study, can be other professional service firms learn.