The Business Innovation Research Of CMBC Community Bank

Since the reform and opening up, China’s commercial banks development scale and management quality, has made considerable progress. However, on the one hand, it has also accumulated problems such as homogeneous competition, unbalance of the scale, inefficient allocation of financial resources etc by the reason of the institutional mechanisms, profitability and sustainable development ability of commercial banks are constrained by the larger. On the other hand, the macroeconomic environment faced by commercial banks is also undergoing changes, such as the interset liberalization, financial disintermediation and financial impact of the Internet and so on. In this case, community banks has become an inevitable choice for commercial banks which must be closer to the market and the customer in order to "seize the last one kilometer" for the purpose of new business growth and business transformation.At present, the domestic most of the community banks while siting in the site, function orientation, personnel and other aspects can be fully combined with the characteristics of the community, to realize the function differs from the traditional bank branches including "service in community", extend the service time and intelligent service, etc. However, most domestic community banks are essentially an extension of traditional outlets which are of high cost, low profitability, little characteristics on product and service, and homogeneity competition that is more challenging for commercial banks.China Minsheng Bank Corp. Ltd(CMBC), as an active participant in community banks and a pioneer in the business aspects of innovative features, has formed a unique community banking model that is community subsidiary bank. whose mission is to achieve long-term, stable customer relationships based on residential customers lifestyle. Only by integrating internal and external resources, can community banks improve internal management. Nanchang Branch of CMBC has been carrying out many innovations on operation of community banks, including the business and organization model, marketing and service methods. Community subsidiary bank of Nanchang Branch contributed much in performance, customer relationship management, and channel building by those methods.This paper takes the practice in Nanchang Branch of CMBC as a sample to analyse the business innovation of community banks by literature research, case analysis and questionnaire method, To its Community subsidiary bank management innovation were studied, aiming at the existing problem of management innovation in practice are analyzed and put forward community subsidiary bank continuous innovation thinking and suggestions.