Chinnese Internet Insurance Supermarket Research

In recent years, with the rise of the Internet and the development of that, electronic commerce is increasingly into every aspect of people’s life. Represented by taobao, jingdong supermarket type electricity greatly divided represented by entity stores the traditional supermarket market share, in the same way, the new model also gradually changed people’s consumption behavior and consumption habits. With the further development of the Internet and e-commerce, earth-shaking changes have taken place in the insurance industry, insurance marketing channel pattern is also being gradually broken. The vigorous development of electronic commerce broke the individual agents, such as bank agent of, face-to-face traditional insurance marketing model, and with the constant improvement of the network security technology and the online payment technology matures, new marketing mode--the Internet insurance supermarket has received extensive attention of the personage inside course of study. The Internet insurance supermarket for its unique advantages to the customer as the center, service for the customer the new idea of insurance.Draw lessons from the development at present in our country a better operation of the larger guangdong-based insurance network, with, for example, a study on system of Internet insurance supermarket. This new type of insurance, this article expounds the guangdong-based insurance network marketing background and growth process, and illustrates the development scale and development of guangdong-based insurance network system. In addition to shi bao network related products andinnovation of its situation analysis and introduces shi bao net profit model. By SWOT analysis method, the shi bao network analyses the strengths, weaknesses, opportunities and threats. Put forward the feasibility of Internet insurance development of supermarket in China as well as the factors that may occur. The foreign similar insurance supermarket platform was introduced, through to the United States, Britain, Japan similar insurance platform is introduced, the foreign insurance products comparing with guangdong-based insurance network, put forward the ourcountry need to learn from experience and extensive development of Internet insurance supermarket need to learn from them, so that little detours, embarks from the actual stable operation and healthy development. This paper introduces the present situation of China’s Internet insurance supermarket and according to the status quo to explore the various problems in the development of Internet insurance supermarket and detailed summary and measures is given.In writing, this paper mainly USES the research method of case analysis and empirical analysis. Based on shi bao network development situation and the business model, discusses the development of the Internet of our country insurance supermarket, respectively, it puts forward the development of the Internet in our country insurance supermarket may face problems and the countermeasures and Suggestions.From this paper, the research on the Internet insurance supermarket to explore, for the development in our country each big supermarket Internet platform has the certain model significance, for represented by Internet insurance supermarket of third party insurance business platform and the entire Internet industry also has a certain application value.