Empirical Research On The Impact Of Urban-Rural Income Gap On Consumers’ Consumption

Since the implement of the policy of reforming-opening up in 1978, China’s economic has shown a new plan:from 1978 to 2015,GDP per capita has increased from $96 to $8,016, and increased about 82.5 times. Improvement of our economic growth is clear and impressive, but it also should be noted that urban-rural income gap has been gradually intensified, and it almost beyond the limits of internationa reasonable rules. In the case of the global economy,it can be found that in the economic progress, there is the possibility and potential to expand the income gap, but the income gap widening between residents inevitably suppress the development of a healthy and sustainable economy.Based on income Keynesian-Consumer hypothesis basis,this paper has found a durable equation in the long term.as well as get the impact and feedback mechanism between Income Gap and consumer spending,when using EViews software measurement.At the same time, with the use of cointegration equation,we performed a statistical analysis and empirical and the results verified that impact of the income gap on consumer demand is significant:the income gap between urban residents and rural (Lsrb) changes per 1 units, national consumption rate (Lxfl) will changes a 2.0555 units reversely; in addition, a further expanding rate in urbanization,for example,1 percentage will reduce the national residents consumption rate 0.6489 percent to some extent;while economic growth to improve the role consumption rate leads to a certain extent, any change in per capita GDP 1 percentage point, the rate of consumption of the population will change 0.2674 percentage points in the same direction.From the current international situation, the index of consumer demand is not only a source of energy and economic development, but also occupies a significant position in the international area of critical weight. And in particular, with the implementation of the transformation of thirteen five-year plan, we should pay more attention to rational use of the customer, let’s play a central role in the process of sustainable economic development of China. Considering the income gap between urban residents demand consumption barrier natural, so if you want to rely on bridging the gap of income encouraging consumer demand to play a role, you should consider various factors, play an active role in many subjects.And the Government should also actively use a variety of fiscal policy and industrial policy, plan and redistribute the national income rationally, to play the proper role of social welfare and social security system,with special attention to improve the income of farmers. Only when we have done this,the level and ability of consumer demand will go to a higher stage, steady economic growth and lasting improvement in consumer demand can make China step into a complementary and synergistic development stage.