Theory And Case Study For Financial Post Evaluation Of Real Estate Project

Now the real estate industry has entered into a stage of fierce competition, sales fighting and inventory reduction. Although there is relevant favorable policy support implemented by the nation, the previous prosperity is hard to be manifested once again. How to get good economic benefits in the real estate industry with fierce competition is the problem mostly concerned by many real estate enterprises.In recent years, with the continuous rising of land cost and all kinds of development costs, the increasing extent of the sales price of real estate is smaller than the increasing extent of cost. The sales price even goes downward, which also triggers the profitability of the real estate development projects gradually decreasing. In this context, the correctness of decision-making and the actual economic results of real estate development projects have been highlighted. The previous way of development which is extensive and insufficient in terms of cost factors is not able to adapt to the current requirements of development. Therefore, except for the research of feasibility of project, we should also pay attention to the post evaluation of the real estate development projects.The research of this paper is based on the relevant theory of financial post evaluation of projects in construction. Combining with two examples of real estate development projects, it analyzes and researches from the perspective of the financial post evaluation. First of all, this paper summarizes the related concepts, theories and index types of post evaluation of projects in construction, economic post evaluation and financial post evaluation; then, based on the two theories, the financial post evaluation of the two cases is carried out. One of the two cases in this paper belongs to the high-end type and the other belongs to the rigid demand type. It is easier to find problems and the ways to solve them when two projects are compared with each other. This paper uses the actual data of two real estate development projects to analyze and compare the different indicators of financial post evaluation. By carrying out the analysis and comparison, on the one hand, the analysis of the financial post evaluation indicators of two projects is carried out; on the other hand, the advantages and disadvantages of the two projects are found out; the two projects will complement one another and summarize experience so as to put forward the suggestions on improving the economic benefits and management of projects.After the research and analysis, the main research results of this paper are:(1)After studying the related theory of project post evaluation, economic post evaluation and financial post evaluation, we do a good job in theoretical preparation for case analysis;(2)The profitability of a project is not just related to the objective factors of the location, land price and market environment of the project, but also closely related to the subjective factors of cost management system, management system of manufacturing cost and on-site management system.(3)After the above study, on the one hand, we are able to establish a set of evaluation program for financial post, on the other hand,we are able to obtain the valuable reference and suggestions in terms of improving the economic efficiency and the management level for real estate development enterprises.