Analysis Of Animal Vaccine Promotion Strategy Based On Farmers’ Adoption Behaviour

The animal husbandry in China has been rapid development after the reform andopen policy, along with the raising technology to improve product quality, and themain livestock products in China have gained good development, animal husbandryto help more and more farmers’ income, and become one of the pillar industries inChina’s rural economy. With the increased amount of animal breeding fast, theprevention and control of animal diseases is more and more important, especially inrecent years our country has occurred such as avian influenza, H1N1influenza, footand mouth disease epidemic situation, the epidemic occurred in hand to China’sanimal husbandry has brought great shock, become the healthy development ofanimal husbandry the country’s resistance, on the other hand, because the animalhusbandry is closely related to human life and production, so the epidemic is alsoproduced for human health and a serious threat to the consolidation of health andsafety, and cause social panic to a certain extent. Through the observation of themarket situation of animal vaccine in China can be found, animal vaccine market inChina, there are too many kinds of production enterprise qualification uneven, somegood and some bad, vaccine quality can not be effectively guaranteed characteristics.Research shows that, the farmers in the animal housing process adopted animalvaccine preference for a large part of the reason is decided by the farmer’s owncharacteristics, quality, price, promotion strategy of external factors in animal vaccineis a main factor affecting the farmers’ adoption behavior of farmers, the current mostin need of animal vaccine is affordable, highlighting the effect of varieties. This studyaims to investigate the behavior of peasant households adopt the characteristics ofanimal vaccine, research on Influence Factors of farmers’ adoption of animal vaccineand decision-making process, based on the specific animal vaccine enterprises promotion strategy analysis, and combined with the actual situation of China’s ruralareas and farmers animal husbandry, put forward effective suggestions to speed up theprocess of popularization, the transformation of agricultural science and technologyachievements.