The Evolution And Sublimation Of Animation In The New Media Context

Animation film and television art is a kind of special form, the collection art, film art at anorganic whole, have very rich expression. Along with the rapid development of science andtechnology, Internet, mobile TV, mobile phone, as a representative of the new media with aformer media revolution. In the revolution and the promotion of the power, animation andnew media began between the high fusion, cause of traditional animation production mode,form, transmission mode, application field of big changes. Animation in mapping andproduction from the traditional way has toward digital production and creation, and appearedto learn a lot from exchange and interaction of interactive animation, made the audience frompassive viewing Angle to the position of the active choice. Based on computer technology andnew media communication platform procedure, the spread of animation is the diversity, muchmode, specific characteristics, so that traditional animation in the role and function areexpanding and deepening, broaden the animation of development, then the application ofanimation through to the broader industry and the field of advertisements, film and TV works,construction engineering, education, science and technology, and the game entertainmentmilitary, medical care and other fields can see the figure of animation.Animation and new media both produce fusion for the trend of The Times, this is animationexpress the ability and the perfect combination of science and technology power, is by newmedia forms and animation of the formation of the expanded function. Combining with thenew media development situation, and research animation in the new media this art form ofevolution and sublimate happened era, and takes it as a line of new media deeply analyzed theinfluence of the animation industry transformation and animation in the new media under thedirection of the development of media and center of gravity, reveals the animation with themedia all kinds of changes of industrialization and application development, in order to graspthe new media context the survival of the animation feature, for the further development ofanimation lay a solid theory foundation.