Study On The Traditional Lotus Lines’ Image To The Applications Of The Contemporary Logo Design

In this paper, the traditional auspicious patterns-the origin of the lotus pattern, animportant historical period of development, as well as origin and religion, to analyze thestructure of the lotus flower patterns, decorative patterns, shape and characteristics ofartistic expression in the art, and art spiritual, cultural, and epochs given to the intention ofthe lotus-patterned expression. The lotus pattern contains a different symbolic meaning, andin its different interpretations in different historical periods, and thus to summarizesummarized the intent of LOTUS. Example of the intention of the traditional lotus patternin the new era, lotus pattern in the sign of creativity through the form, a symbol of the spiritof the three levels to explore, as well as in the glyphs contained in the spirit of moral,cultural meaning, aesthetic form and social values.Logo designer concise brand image, market and social awareness, integration of theidentification symbol of the brand’s spokesperson, the external display of the product, brand,corporate image, is also the inherent recognition of the spiritual and cultural value. Logointuitive visual forms to reflect the brand concept, highlighting its characteristic s, carryingthe spirit of the brand, the intrinsic value of strengthening the cohesion of the enterprise andenhance the audience to its image, the value of awareness. In contemporary socialdevelopment, brand design is a business, a unit toward the most basic aspect ofspecialization and internationalization. The logo design is the entire brand, promote theapplication of the core elements of corporate culture. To arouse the spirit of the resonance ofthe audience, the designer often start from the traditional cultural elements, find the meetingpoint of compatibility with the brand concept, and then the graphic deformation design tobetter achieve the purpose of convey.With the development of the times, people often use the lotus pattern elements in thevisual communication design, is no longer simply the presence of being in ornamentation,pattern. Modern logo design, lacking in a lot of work to the lotus pattern for the creativeelement, with its unique symbol of intent to transmit information. LOTUS has a history of thousands of years of evolution in the history of the development of China’s plantdecorative patterns, belonging to one of the earlier decoration competing lips from the Westweekend bronzes abstract "the petals button patterns to men of letters" lightness finds thespirit of the sacred and elegant Buddhist holy flower, to the modern day good luck,prosperity, happy implication. Its manifestations, and aesthetic characteristics are graduallyaffecting the national culture. Sign of the traditional auspicious element of the application ofmore modern logo, Lotus, Beier Ma textile, Lok Fu Yue Import and Export Corporation,Xiangtan City, Charity, Cambodia Sihanoukville Special Economic Zone, etc. to TheLOTUS elements of design, its intention to convey the spiritual connotation of the brandphilosophy and corporate culture.Therefore, the visual proliferation of contemporary life, brand logo design is facinga big challenge, improve the memory of the sign recognition and audience, given its modernsense of design in the traditional graphic patterns, a rich cultural heritage of the modern flag.Nationalization, local starting to show the unique charm of oriental cultural characteristics,"form" and "meaning" and "God" combining to cause resonance of the audience.