| Secondary vocational education schools charged with the dual task of thecultural foundation and expertise, language and cultural studies as a compulsorybasis, not only has a unique discipline in nature and contains a rich cultural heritageand the human spirit. For a long time vocational language teaching is followed thetraditional teaching methods, ignoring the student initiative, ignoring the needs ofthe students interests, a single teaching method, resulting in low efficiency ofvocational language teaching, especially in recent years, continued enrollment invocational schools, declining quality of students, the student ’s own lack of quality,difficult to improve the quality of teaching. The Vocational Business Englishlanguage teaching, vocational both whole language teaching "common", but also hasa professional business English language teaching "personality", in this context,specializing in Business English language teaching strategies, with the reality is morespecial significance, not only to improve the relationship between the quality oflanguage teaching, but also involves expertise can be more fully grasp.The main text of the content and viewpoints: Firstly, to study of XiamenTourism School of Commerce trade current situation of the professional Chineseteaching research. Then,analyzing the major problems in Chinese teaching as well ascaused factors of origin. Finally, based in the present situation investigation andcaused factors of origin, proposed business specialty teaching method reform strategy:The first, optimize the oral communication teaching method, strengthen the oralcommunicative competence. The second is the application of the teaching by caseteaching method mainly, supplemented by other methods of teaching reform toimprove students’ principle, practical writing level. |