Research On The Development Models Of Chinese Cultural And Creative Industries

Under the background of globalization, competition of comprehensive national strengthamong countries is more and more tend to be soft power, and cultural creative industry is oneof the symbol of national comprehensive national strength,based on culture, to create as thecore, powered by ideas and depth of the cultural resources through the use of high-tech meansto integrate and ascension, through continuous development and extensive use of intellectualproperty rights. As a sunrise industry in the new century, with high technology content, lessenvironmental pollution, low resource consumption, advantage, become a new bright spot ofthe world’s economic development, become the various countries and regions to subvert thetraditional mode of economic development, innovation and economic operation mechanism,regional competitiveness and guide the modern way of life, expand employment, increasesocial welfare, promote human cultural diversity policy and strategic choice. It has broughtabout a lifestyle changes, symbol consumption value and spirit from the traditional rationalchoice to the happy pursuit of change; It brings a new paradigm of "development".In recentyears, the Chinese government also attaches great importance to the cultural creative industryand support its rapid expansion, the cluster development, especially in the eighteenth bigreport mentioned the new level, to establish the cultural industry in2020will become a pillarindustry of national economy. China’s per capita GDP topped$5000in2011, means that thecultural consumption into the era of "blowout" requirements, marks China’s economic growthmode, the consumption structure, industrial structure, urban structure, social structure and theprogress of science and technology is a major turning point and change. Forms as a newindustry, cultural creative industries in terms of theory and practice is still in the explorationand developing.This article introduced the background and significance, research methods, research thetheoretical basis of the status both at home and abroad firstly. cultural creative industries inour country the research development of late, initially to accelerate the development ofcultural industry is the government’s administrative policies to give priority to. Further, thispaper introduces the concept of cultural creative industry to define, clarify the basicconnotation and denotation cultural creative industry characteristics, status and role. Through to the Beijing cultural creative industry development characteristics and problems wereanalyzed, and through to the United States, Britain, Japan and other countries successfulexperience of the development of cultural creative industry analysis, clear the gap between theChinese culture creative industry development and direction; from the aspects of policy,culture creative industry enterprise itself and the corresponding intermediary institutions, etc,to effectively promote the further prosperity and development of cultural creativity industry.