Study On The Design Thinking Of The Crossover

Crossover is when two disparate things, together up into a block, can produce newthings. While straddling in contemporary concept on a social, political, economic,cultural and life such as the connotation of the essence, source of modernity of thisconcept in daily life concept development.With the rapid development of science and technology, the era of images, visualculture change, the people to accept the most important information both from thepoint of view, or psychology have undergone tremendous changes, the informationtransmission media has also become more diversified and comprehensive. We slowlyfound, independent, isolated individual design already quietly transformation intraditional sense. In order to obtain the ideal effect, the focus of the research from thepast "object centered" to "human centered", technology becomes just designed toachieve the art aesthetic precondition, the independent frame it is no longer confinedto the region, space, culture, religion, political, economic, environmental,psychological and social. Breakthrough, but "bound" professional, morphologicaldevelopment towards multidimensional, interactive, fusion, crossover, in a singleindividual design has been basically solved the premise of functional requirements,design art cross-border become main goal.The crossover design thinking as a starting point, first obtains from the source, thesubject crossover design thinking background, analysis of the basic theoreticalconnotation, crossover design in the academic characteristics, causes, designprinciple. Secondly, through the analysis of time, space, culture, brand, function andother classic case crossover design of many dimensions of thought, we can capture thecharacteristics of crossover design thinking and explore the essence of crossoverdesign. Then, based on the popular Apple products, both brand LOGO, or exhibitionhall design, VI design, a full range of cross-border innovation design, attempts tosummarize the thinking features and a variety of crossover design to conveythe possibility and method of combination mode..