Study On The Development Of Cultural Industry In Ankang City

Cultural industry is known as the "Sunrise Industry" of the21st century, with optimizingstructure, expanding consumption, increasing employment, promoting leap, sustainableadvantages and characteristics. Our country attaches great importance to cultural industry, andhas formulated a number of policy documents of strategic significance, cultural industry isfacing new opportunities for development and prosperity. Ankang is located in theeconomically backward areas, has a comparative advantage of cultural industry development,and the development of cultural industry has made remarkable achievements in recent years.However, due to the weak consciousness of cultural industry, and cultural managementsystem has abuses, the development of cultural industry in Ankang has much difficulty.Inpractice we need to change our idea and innovate to explore a unique development road ofcultural industry.Based on the above facts, this paper first discusses the related concepts, basiccharacteristics and theories of cultural industry, laying a solid theoretical basis for the study ofcultural industry development in Ankang. Secondly, through the comparative analysis ofcultural industry development in Lijiang,Guilin and Anshun, and sums up the experience fromwhich Ankang can learn. Again, on the basis of analysis of Ankang cultural industrydevelopment condition, discusses the basic current situation of cultural industry developmentin Ankang.And through transverse comparison with Chongqing, Xi’an, Hangzhou and otherplaces, points out the main problems and reasons that Ankang exists. And then from theempirical perspective, using the grey correlation analysis method to quantitatively analyze thefactors affecting the development of Ankang cultural industry.Meanwhile, in order to improvethe scientific and comprehensive analysis of the problem, the qualitative analysis on thedevelopment of cultural industry in Ankang is added. Finally, with domestic characteristiccultural industry experience as the starting point, combined with the current situation andinfluencing factors of cultural industry development in Ankang, clearly point out whatcultural industry types Ankang should focus on and the development train of thought. Andthen put forward measures of cultural industry development in Ankang from the reform of cultural system, cultural market, cultural industry clustering and the construction of culturalindustry professional talents.