| In our society,the Spring Festival of CCTV is a literary feast.Since it was held in 1983,with the change of the system environment,the theme structure of the program also shows the law of change in stages.I think the analysis of the change of the theme of the Spring Festival of CCTV's program is of great significance to the understanding of the change of the times and the development of the contemporary art and art.In this paper,the content analysis is used to deal with the theme of the1859 program of CCTV in the period from 1983 to 2018 with the statistical software such as SPSS,and then investigates the changes of the theme structure of CCTV Spring Festival Gala from the perspective of institutional analysis.Carding the changes of literary and artistic system in the past 36 years,the author think the 36 th CCTV Spring Festival Gala can be divided into five stages.Namely,the stage of the return of literature and art to the weakening of state control(1983-1989),the stage of mass literature and art and moral construction(1990-1997),the pluralistic stage of literature and art(1998-2002),the stage of harmonious culture construction(2003-2012),state guided stage of literary prosperity(2013-2018).(1)The stage of the return of literature and art to the weakening of state control(1983-1989): literature and art are adjusted to the reform and opening up,emphasizing the character of the masses,literature and artserving the people and socialism.The theme of CCTV Spring Festival Gala shows a high proportion of programs with national themes,highlighting the theme of revolutionary patriotism,but showing a downward trend.While the individual theme expresses the feelings of his hometown,and the social theme highlights the theme of social development and change.Both of them showed a certain upward trend.(2)The stage of mass literature and art and moral construction(1990-1997): literature and art are around the center of economic construction,strengthen the construction of socialist spiritual civilization,vigorously promote model figures with the spirit of the times,and so on.The theme structure of CCTV Spring Festival Gala shows that the individual theme emotion is initially diversified,the national theme highlights the unified feelings of the family and the country,and the social theme highlights the boundless changes in the great love of the world.(3)the pluralistic stage of literature and art(1998-2002): the cultural construction of literary and artistic policies should be based on the reality of China,inherit the tradition,and absorb beneficial cultural achievements from foreign countries.The theme of CCTV Spring Festival Gala shows that the proportion of individual themes has increased,the national theme highlights the strong voice of the times,and the social theme is diversified.(4)The stage of harmonious culture construction(2003-2012): The literary and artistic system is manifested as deepening the reform of cultural system and building a harmonious culture,carrying forward the truth,goodness and beauty,and enriching the culture of the masses.The theme of CCTV Spring Festival Gala shows that individual themes shows emotional diversity,national themes highlights national unity and friendship,and social themes highlights social harmony.(5)State guided stage of literary prosperity(2013-2018):Contemporary Chinese literature and art highlights the inheritance of outstanding culture and the creation of Chinese Dream's theme spirit,etc.The CCTV Spring Festival Gala shows that The national theme is becoming more and more prominent in the era of Chinese Dream,the social theme highlights the social problems,and the proportion of individual themes is declining.Based on the above research conclusion,the author thinks that the change of CCTV Spring Festival Gala program theme is a process of system construction,the program theme changes from single to multiple,which shows the changing law of the stage,shows the change of the times. |
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