The Research On The Industrialization Of Cultural Resources In Yiyuan

Yiyuan, situated in the center of Shandong province, belongs to Zibo. It’s nominated by the River YI, who starts from Yiyuan. Yiyuan is the origin of Shandong ancient human, and it is also called as the ecological highland in Shandong, the home for cast cave in northern China, and the home for Niulang and Zhinv, the lovers in ancient China. Under the support of our government, cultural industry has developed well, making contributions to not only the economics in this area, but also the spiritual civilization construction. Yiyuan also develops its own cultural industry under this background.The cultural industry is based on the cultural resources, so the development of cultural industry should stand on their regional resource endowments, understand their advantages in cultural resources, protect them, and finally transfer the cultural resources to cultural product and service, realizing the harmony of economic benefit and social benefit in market, making contributions to the growth of economy.This paper analyze Yiyuan’s industrial status on the base of its resource endowments, paying attention to not only its progress but also its problems. Combined with its development principle, suggestions are proposed for Yiyuan’s long-term development.This paper is composed of six parts:Introduction Part introduces the related research fruits of cultural resource endowment done by other scholars, dividing them into three parts, the macro-perspective, regional perspective, and the specific perspective, and then introduce the research method and research design. Finally discuss the research meaning from the theoretical and practical level.The Second Part—the introduction of the industrialization of cultural resources, mainly introduce the conception of cultural resource and its industrialization, including the definition, feature, function of cultural resource and the definition, meaning of industrialization of cultural resources, to found the theoretical basis for the development of the industrialization of cultural resources.The Third Part, lists the Yiyuan’s cultural resources, dividing them into natural cultural resources, such as the comfortable climate, high quality spring, good vegetation resources, the unique geological resources, the special fossils; the social cultural resources, such as the origin of Shandong ancient human, the home for Niulang and Zhinv, the lovers in ancient China; the red-revolutionary culture resources and religious cultural resources. By this part, we can know well about the cultural resources endowment in Yiyuan, which can help us to develop well in the industrialization of cultural resources for Yiyuan.The Forth Part—the status of industrialization of cultural resources in Yiyuan, by field research and data collection,the author analyzes the station of Yiyuan’s cultural industry, finding that Construction of the scenic spot, theme tourism activities, and other related industries are the three main ways for Yiyuan to industrialize cultural resources. And the problems, such as redundant building and insufficient resource utilization, are concerned.The Fifth Part—the suggestions for Yiyuan’s industrialization of cultural resources, proposing four basic principles, the scientific outlook on development, the unity of the economic benefit and social benefit, the adjustment measures to local conditions, and the combination between cultural innovation and market economy, for the long-term development. And Yiyuan should base on its own cultural resources to develop cultural industry by cultural innovation, playing the tourism on the key point to drawing the economic development of relative industries.Epilogue Part, mainly put forward the matters needing attention to Yiyuan’s cultural industry,...