Convergence Perspective Of Cultural Tourism Industrial Development In Guilin

In recent years, both the cultural needs or travel needs are growing, and gradually showing a good momentum of development, especially the demand of tourism products tend to cultural and experiential, the increasing demand has prompted a growing number of emerging cultural tourism products appear, which led to the development of cultural tourism industry. Whether it is Autonomous region or Guilin, cultural tourism industry is the focus of optimizing the industrial structure, its important role in the economy is reflected in the quality and growth, and also is an important focal point for the realization of the tourism industry to upgrade. The industry convergence has become the norm trend of industrial development, and now it has become an important research topic in the industrial economy field. Cultural tourism industry is the convergence product of cultural industry and tourism industry, this fusion provides a research perspective of cultural tourism industrial development, which provides practical help and enriches the research.The research of scholars on fusion industry has many similarities, mainly concentrate the meaning, reason, content, type, and effect of industrial integration, the main content of Industrial integration is in four areas such as technologies, products or businesses, markets and other enterprises. Researches of tourism industry convergence are from a combination of longitudinal and transverse direction, more depth and cluster. Studies on the cultural tourism industry are more from the development of regional cultural tourism industry, cultural tourism industry management, and cultural tourism industry model. Systematic research on the cultural tourism industry in Guilin is little, mostly from the point of view than a single study on the tourism industry.This article has provided a different perspective, which is industry chain and convergence, to analyze the integration process of tourism industry and cultural industry, and grasp the development direction of Guilin cultural tourism industry. Four Melting points of these two industries convergence are starting points, then cultural industry and tourism industry fusion model is built up, the cultural tourism industry chain is constructed.Based on the chain, the status of resources and product development of cultural tourism in Guilin is investigated and analyzed. There are wide range of cultural tourism resources in Guilin, they are historic and very unique, high density, high value resource development. Now Guilin has eight cultural tourism products such as, Prehistoric human culture, ancient military water conservancy culture, the cultural landscape, the Ming prince cultural, religious and cultural history, culture war, red culture, ethnic folk culture. These cultural tourism products are mainly distributed.in Guilin, Yangshuo County, Quanzhou County, other counties also are distributed. These rich cultural tourism products and cultural industries in Guilin tourism industry provide a solid foundation and favorable conditions.This article introduces a gray correlation analysis method, the tourism industry and related cultural enterprises of Guilin associated with computing, according to the results associated, the relevance of arts and culture industry, entertainment industry, news publishing industry, Radio TV movie audiovisual industry with tourism industry in Guilin are analyzed respectively, the current situation and the development of cultural tourism industry of Guilin are summarized.According to the cultural tourism industry chain, association analysis results and the status of cultural tourism industry Guilin, the problems are analyzed. In Part six, the corresponding recommendations are presented. The seventh part is the conclusions and prospects for the study, the main conclusions of this paper are summarized, the shortcomings and exists in the research process and proposes future research directions are analyzed. The current situation of cultural tourism industrial development of Guilin, and then some issues are drawn, such as Industrial integration effect is not utilized perfectly, the industrial chain is very loose, leading companies do not play a central role, the phenomenon of Tourism hollow is serious, the quality of urban culture is not obvious, the product structure and quality are further upgraded and optimized in the cultural tourism industrial development of Guilin. At last some improvement suggestions are proposed, such as expansion of resources, the establishment of cultural tourism industrial chain, to keep industrial chain localization, nurturing qualities of urban culture, improve product content, branding, marketing, the government play a leading role, improve the personnel training and so on.