Application Of Chinese Totem Culture In Modern Graphic Design

Totem culture is an integral part of the Chinese traditionalculture,carry Chinese’s spiritual and cultural needs,which is thecrystallization of Chinese wisdom for thousands of years,The totemculture reflects that the value of art and modern graphic design are closelylinked. Based on the study of Chinese totem culture as the turningpoint,this article analyses the application value of Chinese totem culture inmodern graphic design,and explore the methods of applying totem culturefor modern graphic design,Integrating the Chinese totem cultural spiritand modern design language into the mainstream of modern graphicdesign so that it can be more socialized and culturalized.