The Application And Innovation Of Auspicious Beast Totem In The Design Of Modern China Company Brand

A brighter and deeper cultural implication brand is important to a company which can represent the enterprise spirit.In this research,there a summarize of the meaning and value and a discuss of application design models.These are important for brand design in theory and practice areas.First,there is a introduction which present the social and historical background in which auspicious beast totem apply in the modern company design.Second,there is a interview which review the information of auspicious beast totem such as the history,classify,design models,cultural implications,artistic characteristics.Third,there is information of application value,application design methods,cultural implication manifestation,innovation.Final,there are four case analyses which are Dragon king real estate,Phoenix tea,North pole ecological garden,Shengjing museum.In these analyses,there are design ideas,design methods and the processes.These information are very useful for other auspicious beast totem designers.