The Research On Childhood Children’s Food Packaging In Safety Identiyfing Design

Food packaging,one of the "invisible killer"to children’s physical and mental health, has caused a lot of tragedies to many children, their families and the society. Although children’s food safety problem has been paid great attention, the problem of children’s food packaging safety has still not been properly solved so far. Children’s food safety incidents still occur repeatedly. As a relatively mentally weak group among consumers, children lack the ability of predicting or judging potential safety hazard in the food packaging. The unreasonable designs and improper use of packaging materials, packaging structures and the design of open mode may directly or indirectly threat the health and safety of children.This thesis uses system theory, art psychology and design science research methods. By using the psychology of analytic hierarchy process (ahp), it tries to define the concept of children’s food packaging safety logo design and the service object, and to explore the core value of children’s food packaging security logo design research from the aspect of social and humanistic care.Firstly, this thesis tries to determine the relevant concepts of children, food safety and packaging logo, to elaborate the physical and mental characteristics of children in babyhood, infancy and childhood and the distinguishing features of safe consumption.Secondly, this thesis tries to summarize the principles of children’s food packaging safety logo designs by the object analysis of the safe logo designs of children’s food.Thirdly, by applying the design theory and design languages for children’s food packaging safety logo designs, this thesis puts forward its design strategies and methods, points out that the concept of "packaging security identity"should be strengthened in the designing of children’s food logos and that humanized packaging safety design should meet children’s growth and development needs, including the adoption of the new environmental protection technology and identification anthropomorphic, etc.Finally, this thesis discusses the control methods of children’s food packaging safety logo design and the importance of establishing and perfecting its evaluation system.The author sincerely hopes that the above research can help find new design ideas and concrete design methods for children’s food packaging safety logo design so that children can have both security and spiritual pleasure while they enjoy delicious food.