From Jia Zhangke’s Films Commercial Transformation Of Chinese Contemporary Art Movies

In recent years, China’s "Sixth generation" directors work frequently appeared in front of the audience at home and abroad, their works more than once in the international competition won the title.There is no denying the fact that they produced a large number of excellent image works, for the development of Chinese art films are making a lot of effort, but their works in domestic theaters or usual silence on the market.In China, as more and more audiences are no longer the traditional time background and context imprison, "Fifth generation" directors have completed the literature and art to the perfect transition of business, for a promising Marine commercial films, no doubt that the huge waves in the midst of them.As one of the "Sixth generation" directors of Jia zhangke, behind its won numerous international awards, certainly also want to in this wave of market share.In this paper, the main based on the double attribute film business, the arts, from the current situation of domestic art films, with director Jia zhangke in recent years many movies works as the main research object, in its unique characteristics on the basis of individual works, further discussed as the art of film director Jia zhangke in the process of transforming to commercialize to do their work style and operating methods of adjustment and change.As the origin for the development of Chinese art film for a long time blocked and the cause of the problem, and to become commercial issues facing challenge.Finally got the following enlightenment:(1) Film is the art of the director, Jia zhangke desire for such an environment occupy a certain market share, is cruel and tough challenges.Fundamentally, art film does not exclude commercial publicity and operations.How to balance the artistic value and commercial value of film, is each filmmakers have to face the problem.(2) In today’s era of change, to change the operation mode of the art film narcissistic, further to gain market and audience recognition, to deepen into the mainstream film creation technique and art film is the best way to get rid of the existing jail.Face the future of China’s film market, director Jia zhangke insisted on their own creation concept at the same time, also use special business mind, through cooperation, achievement of his art dream.Chinese film need Jia zhangke to create business ability of art film, also need to explore both art taste and commercial value of film development.