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Zheng Mantuo And Calendar

Posted on:2015-12-10Degree:MasterType:Thesis
Country:ChinaCandidate:S Q GuiFull Text:PDF
GTID:2285330431496042Subject:Fine Arts
Abstract/Summary:PDF Full Text Request
This paper mainly revolves around Zheng Mantuo life art history study anddiscussion, and on his analysis of Shanghai yuefen brand poster based on the researchof the Zheng Mantuo and of Shanghai yuefen brand poster system, put forward ZhengMantuo personal artistic features and impact on the art of Shanghai yuefen brandposter.Full text is divided into four large, as the main clue in space order. The first partis from the time background of Shanghai, to make a analysis on causes of Shanghaiyuefen brand poster, the rise of Shanghai yuefen brand poster is in the stage ofShanghai economy by leaps and bounds, foreign business and industry and theprosperity of national industry accelerated the prosperity of Shanghai economy,thereby giving impetus to the development of the advertising industry, the innovationof modern printing technology, the new kind of Shanghai yuefen brand poster colorbright and moving, more and more popular, directly pushed the Shanghai yuefenbrand poster to a new level. The second part is mainly around Zheng Mantuo livingenvironment and art activities for analysis, first published in the journal report tomove information, to infer that he is the living conditions and quality of life, secondly,when it comes to Zheng Mantuo art activity course, because of his popular inShanghai, to increase the number of manuscripts, also will increase the number ofwork, by collecting his map to each sort of Shanghai yuefen brand poster, can analyzewhat he had for enterprise creation of Shanghai yuefen brand poster. Then for ZhengMantuo rumours that he has not died, but go Japan didn’t draw instead of Shanghaiyuefen brand poster painting traditional Chinese painting, watercolor. Finally is to thesame period in the Shanghai area of Shanghai style painters, cartoonist, andcommercial painter’s income, to know when income level as a commercial artist. Thethird part is to try to find Zheng Mantuo personal artistic features, including exploreZheng Mantuo painting origin, according to his at the same time, comparing thepainter of Shanghai yuefen brand poster to draw out their subject matter and techniqueof different performance. The fourth part is Zheng Mantuo influence on the later period of Shanghai yuefen brand poster painting and the transformation of thetraditional function of Shanghai yuefen brand poster, reflects the people thought ideatransformation, the woman was able to solve the feudal shackles, promote the study ofwestern thought and western way of life. So as one of Shanghai yuefen brand posterwith new type goods value and the advertising value, in addition to have ornamentaland practical, and illustrated the inside also became people to advocate the theme ofthe goal.Therefore as one of Shanghai yuefen brand poster with new type goods value andthe advertising value, in addition to have ornamental and practical, and illustrated italso became the topic of ordinary people worship.
Keywords/Search Tags:Zheng Mantuo, Shanghai yuefen brand poster, Shanghai, women’sstatus
PDF Full Text Request
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